- Organization
- Luchadoras y La Sandía Digital
- Type
- Civil Society
- Years
- 2020
- Countries
- México
“La Clika, Libres en Línea” is an interactive transmedia campaign created in Mexico by Luchadoras and La Sandia Digital, two organizations that seek to raise awareness among young women and provide them with tools to avoid the dissemination of intimate images without their consent. By creating a campaign that allows generating collective and participative reflection processes and actions with young women so that they will to be able to identify and name different forms of online violence and share information, experiences and resources, Luchadoras and Sandia Digital have created a digital campaign for young women to have information and tools to identify and act against online violence. In 2017, a collective conversation was held with survivors of digital violence in Mexico for the purpose of documenting their experiences and having an impact on the issue. A Theory of Exchange was then developed, with three specific goals: contributing to the recognition of violence, combating the blaming of women, and offering tools for action. In addition, creative work involved a story, a script and graphic materials approaching the topic in a friendly way and which included a consultation with women aged 18 to 25 by means of two focus groups, a study of the mechanisms available for reporting intimate images shared on various platforms without consent, and the creation of Self-Defense Guides. La Clika was launched in 2019 and then began a period of dissemination with media presence to help include the topic on the public agenda, collective conversations and workshops with young people in different Mexican states, as well as building alliances with schools and girls’ clubs to raise awareness on the topic. A protocol for accompanying cases that are reported has also been designed to channel any requests that are received.
