- Organization
- Psicología y derechos humanos, PSYDEH, A.C.
- Type
- Civil Society
- Years
- 2024
- Countries
- México
PSYDEH works with rural and indigenous women in the Sierra Otomí-Tepehua-Nahua region of Hidalgo, where they face severe socio economic challenges. PSYDEH currently implements two interconnected field programs. The Sierra Madre Network is a cooperative incubation program and a community leadership school. Tech for All is a digital inclusion program that addresses socioeconomic disparities in access to electricity, technology, and online tools in the isolated communities where we work.
In this context, PSYDEH proposes a project that builds on our core programming that links women’s economic empowerment with digital inclusion to increase the capacity of female partners to use Internet tools to develop, market, and sell their textiles and design a sustainable tourism route that brings economic and social benefits to the region. Key project activities include building two additional digital resource centers in the region, conducting basic computer skills workshops and a two-month intensive digital entrepreneurship course, supporting cooperatives in developing branding and marketing strategies, and developing a regional online sales platform where women can sell their products. They also involve promoting a pilot sustainable tourism route online and expanding that route through the use of online payment systems, digital design software and social media marketing.
